Many business owners feel they can reduce costs by designing their own marketing materials. They generally produce their artwork in Word or Publisher because that’s what they know. Unfortunately, there are pitfalls to this that aren’t immediately obvious: It means taking time out of their business. The learning curve and amount
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Because every business is different, the marketing requirements of each vary, depending on their size, location and marketplace. Some are large, some are small, some are sole traders and others fit somewhere in between. So why on earth would one form of marketing fit all? In this digital age the
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